# Message templates

[**What content types are supported for messages?**](https://developers.facebook.com/docs/whatsapp/faq#faq_1656788937761829)

In the current release the following types are supported: text, message templates, images, documents and audio.

[**Can messages be formatted?**](https://developers.facebook.com/docs/whatsapp/faq#faq_1731118056945893)

Yes! WhatsApp allows you to format selected text inside your messages with Bold, Italics, Strikethrough or Monospace.

**Can business send promotional/marketing messages via API**

* No business can not send promotional message via API / Smartech
* All templates are verified by WhatsApp team 

If the conversation is initiated by customer then within the window of 24 hrs business can send non-template message and media message. <br>

[**What are the reasons Message Templates might be rejected?**](https://developers.facebook.com/docs/whatsapp/faq#faq_393514147809111)

Reasons a Message Template might be rejected include:

* Contains potentially abusive content such as abusive language or spam-like content
* Contains promotional content
* Does not match the select tag type
* Formatted incorrectly

[**Is media supported in Message Templates?**](https://developers.facebook.com/docs/whatsapp/faq#faq_1399926893478183)

Using media in Message Templates is not currently supported, but is in development.

**What is the maximum number of templates allowed per account?**

The maximum is 250 message templates per WhatsApp business account.

[**Is there a limit to the number of parameters in a Message Template?**](https://developers.facebook.com/docs/whatsapp/faq#faq_536857703449314)

There is no limit to the number of parameters allowed in a Message Templates.