Message templates

What content types are supported for messages?

In the current release the following types are supported: text, message templates, images, documents and audio.

Can messages be formatted?

Yes! WhatsApp allows you to format selected text inside your messages with Bold, Italics, Strikethrough or Monospace.

Can business send promotional/marketing messages via API

  • No business can not send promotional message via API / Smartech

  • All templates are verified by WhatsApp team

If the conversation is initiated by customer then within the window of 24 hrs business can send non-template message and media message.

What are the reasons Message Templates might be rejected?

Reasons a Message Template might be rejected include:

  • Contains potentially abusive content such as abusive language or spam-like content

  • Contains promotional content

  • Does not match the select tag type

  • Formatted incorrectly

Is media supported in Message Templates?

Using media in Message Templates is not currently supported, but is in development.

What is the maximum number of templates allowed per account?

The maximum is 250 message templates per WhatsApp business account.

Is there a limit to the number of parameters in a Message Template?

There is no limit to the number of parameters allowed in a Message Templates.

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